Notable names in Nigeria’s entertainment industry converged in Cross River State recently for the maiden edition of Calabar Entertainment Conference CEC 2017.
Organized by Hit FM 95.9, the conference had as its theme, DISCOVER (the next big thing), DEFINE (the right strategy) and REBRAND.
CEC 2017 which was supported by Multichoice Nigeria and Channel View Hotels, focused on sensitising youths in Cross River State on the potentials of entertainment in the state.
Speakers included Michael Ugwu of Sony Music W/A, John Ugbe, of Multichoice Nigeria and Eric Anderson Cross River State Commissioner for Culture and Tourism.
Nollywood featured Edi Lawani, Lancelot Imasuen, Keppy Ekpenyong and Esther Whyte. DJ Jimmy Jatt, Ngozi Omambala and Sunny Neji, spoke for the music industry while Rita Ekpenyong and Sandra Uleyi Itu, provided insights from the fashion industry
Patrick Ugbe, CEO HIT FM 95.9 in his opening speech, said benefits from the phenomenal growth of Nigeria’s entertainment industry projected to hit 5 billion Dollars by 2019, may elude Cross River State, unless adequate platforms to leverage this potential, were created.
According to Ugbe, a seasoned broadcaster and former Commissioner for information in Cross River State, CEC 2017 was designed to create a platform to engage stakeholders in the local entertainment industry and proffer a way forward to make the industry viable in the state.
In his speech, Martin Maputo GM marketing Multi Choice Nigeria, restated that the company is still supporting Nigerians to achieve their entertainment dreams. He assured participants that Multi Choice would do more to accommodate content from producers and artiste in Cross River state who have quality content and need a broadcast platform.
HITFM 95.9 set up about one year ago in the Cross River State capital Calabar, is the first private radio in the state